Zoom Call with Lisa Spampinato Guide to Social Media Marketing

Real Estate Agent with Mapleridge Realty, CT 203-206-0754 REB.0759001

A Guide to Social Media Marketing as Presented by Lisa Spampinato

Lisa Spampinato, is the the Founder, and as she describes herself, CIC (chick in charge) of WGSD Virtual Assistant Services LLC. It didn't take long on the call to recognize that this CIC knows her stuff and was very obliging with her knowledge.  Her intent on the call was to teach us how to get our social media set up and also offer advise as to where and how to post.

As she describes Organic social media, is a long process, more a marathon and not a sprint. To anyone that has been on this platform for a while, it is well understood.

Social Media , when set up properly , will help us to establish ourselves, help us obtain credibility, establish our brand and when all are linked with and through our websites build clients and business.

In setting up the social media sites, it needs to be a site where a reader sees value and quality, and originality that shows our character.

Post should be memorable and keep a reader engaged. It is details, real estate listings, and also show the real side with the photos, recipes stories that will allow them to relate.

In trying to establish the brand, connecting with businesses and services show your knowledge but also demonstrate the resource you can be to help them with their real estate needs.

There are a large number of sites where we can interact with social media but she offered that the 3 key sites would be:

Google My Business

These are well familiar to all that have taken time to attend the Zoom calls as they are references sites that have been mentioned before.  In addition, she offered that an up and comer for attention with brevity is TikTok, as it will be the next generation of buyers coming into the market.  LinkedIn is corporate and serves to allow connections as well as connections to professionals

Tools to help us better promote ourselves and information, All the toos she offered were professional in quality and better, free.

As the call was limited in time, she would be a source that all would want to follow as she will be doing in-depth blogs on the information she discussed.

Emoji's gather attention and will draw attention from people just because of the levity they offer.

Google calendar is for content planning and will be an easy guide to what to post when.

Grammarly will help with grammar, spelling and format as well to allow the postings to be consistent and proper.

Google Keyword Search is known to all that blog regularly.


Linktree is a fee service and will allow for securing all links and makes it easier for people to see all that we do.

Kapwing is a free video editing service that is free and can make the videos look more professional.

Chatbots will allow for client contact even when business with another client.

There are sequences to get best exposure for postings on the social media sites and it also demonstrates more professionals to try to be consistent with the when and which of the postings.

Lisa cautioned on building our profiles without the brand name as dominant and more of just a logo so as to allow for moving agencies or brands and not losing the work as it was so strongly branded.

When setting up our social media sites, information is important and the more detailed with relevant information the better it will be received by potential clients.

The more information the more real we become and the better it will be received.



The gasps were heard when she offered that hashtags are important when the bots start looking for quality information.

Hashtags are to social media what keywords are to SEO.

As an example she offered posting to Instagram and using a # to define yourself for the time being.

Timing and frequency of posting on the social media sites is also important.

Each site catches a different audience and timing for upload are important and especially when posting videos to YouTube as it takes time to process videos.


She was very informative and demonstrated great knowledge and as she offered she will be posting blogs for almost all that she discussed n far more detail.

A Guide to Social Media Marketing as Presented by Lisa Spampinato

Posted by


Edward (Ed) Silva
Broker Associate

Serving Central Connecticut Sellers and Buyers

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Comments (23)

WGSD Virtual Assistant Services, LLC
WGSD Virtual Assistant Services, LLC - Napoleon, MI
Tech VA, Social Media Ninja & Doer of All

Hi Ed Silva , thank you so much for sharing this, for your kind words, and your support!  I LOVED presenting to all of you yesterday, thank you for joining me.  I am looking forward to sharing and learning here in this wonderful community, you guys are a blast!

Apr 06, 2022 01:04 PM
WGSD Virtual Assistant Services, LLC
WGSD Virtual Assistant Services, LLC - Napoleon, MI
Tech VA, Social Media Ninja & Doer of All


Rocky Dickerson Thank you - I love helping you get your shit done, we got this!!!!  

Apr 06, 2022 01:05 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Ed that covers a lot of what Lisa presented.  She did an excellent job.

Apr 06, 2022 01:54 PM
Liz and Bill Spear
RE/MAX Alliance 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Alliance Cincinnati & Dayton suburbs

Ed, thanks for the recap!  My engineering job often conflicts with the Tuesday Zooms, and I really would have liked to make Lisa's presentation.

Apr 06, 2022 03:19 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Ed- another great recap, It was helpful to learn when the best times to post are, and how often. 


                      Congratulations, you've been featured in the Group Bananatude.  

Apr 06, 2022 03:52 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Rocky Dickerson   She exuded confidence and knowledge and also has a sense of humor.


Grant Schneider   Then it was another successful Zoom call.

Apr 06, 2022 04:04 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Sheri Sperry - MCNE®   These calls are quite intense and trying to write and take screenshots can get involved.


WGSD Virtual Assistant Services, LLC   It was a pleasure listening to your presentation.  I haven't scribbled that fast since the early Raincamps

Apr 06, 2022 04:07 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

George Souto   A couple of times I thought she was speaking a foreign language,


Liz and Bill Spear  You want to Follow here as she was saying that she would do blogs on all that she covered on the call

Apr 06, 2022 04:09 PM
Liz and Bill Spear

Thanks Ed!  I'd just done so earlier.

Apr 06, 2022 04:26 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Kathy Streib   There was a lot of information, and I did get the most of it.  And Thank you for the group feature

Apr 06, 2022 04:10 PM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Once again Ed you've out done yourself with an excellent recap of Lisa's presentation.  She did an awesome job and gave us all A LOT of great information.

Apr 06, 2022 04:14 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Thanks again for bringing a cohesive zoom meeting to those who missed the weekly event. I so appreciate this Ed!

Apr 06, 2022 06:07 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

This was a terrific presentation, and Lisa really knows her stuff...and communicates this effectively. Great recap of an information-filled discussion.


Apr 06, 2022 07:54 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Thanks for the recap on this Tuesday's Zoom meeting, Ed.  I'm sure those who were able to attend, benefitted.

Apr 06, 2022 08:08 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Ed, on having this blog FEATURED in the Old Farts Club group!  

Apr 06, 2022 08:09 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I hated missing this presentation, Ed... but did not get back to my office until 2:45 yesterday. A wonderful synopsis and well worthy of a gold star. Saved for future reference, too.

Apr 07, 2022 04:32 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

"The gasps were heard" haha. #FunnyEd

Great writeup as always!

Apr 07, 2022 04:51 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That was a tremendous presentation from WGSD Virtual Assistant Services, LLC and Lisa seems like such an amazing woman!

Apr 07, 2022 06:31 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Ed, sounds like a great zoom call, and have taken LOTS of social media classes lately, and 4 just on GMB.  There is a lot to learn.

Apr 07, 2022 06:48 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Ed, for telling us about this successful Zoom session.

Apr 10, 2022 09:17 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Lisa was amazing, Ed! I'm so glad we got the opportunity to hear her share her knowledge with us. 

Apr 18, 2022 06:41 AM