With a blog, we're working with a flat medium.
In person I speak fluent sarcasm (seems to be a common trait with most engineers I know), but without a "sarcasm font" I could type what was meant as a joke and next thing you know someone has their undergarments in a bunch.
It's another reason I tend to be very selective in my blog topic choice. I've kicked many a blog post to the virtual trash can because I couldn't achieve the tone I sought.
Trying to turn something that felt negative into a positive can be a challenge, and our business is full of opportunities to dwell on the negative.
The listing agent that thought changing the status in MLS to PENDING was adequate notification while our buyers were left on pins and needles for hours after the seller's decision deadline? No response to emails, phone calls or texts? Yep, there's fertile ground for a good rant there.
The buyer who quits just after you found the perfect house because his financial advisers are convinced we're in another real estate bubble? That's some ARGH stuff right there.
The buyers that reach out to you again about a particular community after you fired them a year ago for going straight to the listing agent to write an offer and lied to that agent about you? Yep, that'll lift your pressure relief valve!
Now any of those topics could be presented in a positive or negative manner.
A full rant OR stressing the importance of having a listing agent that understands the importance of communication and professional courtesy.
A full rant OR an educational piece about why the local market conditions are NOT like they were for the last recession. That maybe housing values could outpace inflation and protect assets?
A full rant OR a post about the importance of trust in a real estate agent's relationship with their clients.
If I choose the full rant mode for every post, what's the probable outcome?
Entertained readers and lots of comments? Maybe. Most everything I listed is a been there, done that moment for us as agents.
Maybe a perception that a LOT goes wrong in my real estate life. And what's the common denominator to all those things?? ME.
There may be nothing wrong with sprinkling in the occasional rant type post in our blog.
But the question I ask myself when writing my posts: What if this post is the FIRST post of mine someone ever reads?
It's your blog to do with as you will, but the difference between positive and negative may be the difference between business and naaaaah...this isn't the agent for me.
Until next Tuesday, just Ask An Ambassador if you need help.
Bill and Liz aka BLiz